Why Ascendance is more expensive than other “gyms”

Many people arrive at our door and are astounded that people spend upward of £150 each month to train with us. “That’s so expensive!” they say.

Let me ask you this… How much money do you spend a month on SHIT that’s not good for your health? Takeaway, junk at the shop, CostBucks? Or how about the monthly alcohol bill? Yea, Add it up. Scary shit!

£90, £130 or £249 a month sounds like a lot money to spend on a gym membership, BUT it’s only because generally these individuals’ only basis for comparison is the cheap gym or group fitness class, which has them paying £5 a class 3 – 5 times a week.

Take our base monthly membership £90… That’s 20 Coached classes per month, Eh hello, that works out at £4.50 last time I checked.

At other gyms. The whole premise of their business model is to get more, more, more people in each month.

BIG CLASSES, Lots of people. Louder is less!

Some gyms don’t really care if current members show up. Whether members actually got healthy and fit really really doesn’t matter. They take their chances that current members wouldn’t bother to cancel their memberships even if they aren’t using the gym because most people hardly notice £20,£30 or £40 trickling out of their bank accounts each month.

This is the truth: Most large gyms actually HOPE their members DO NOT show up! If every member showed up even just once a week, the gym wouldn’t be able to accommodate the sheer volume of people & the coaching staff would crap themselves and probably quit and I wouldn’t blame them.


This is NOT what we’re trying to do at Ascendance.



In fact, our coaches are incentivised to keep their clients around—to keep their clients seeing results. Sure, we’re happy to pick up new members, but our ultimate goal is to get all of our current members showing up each week and actually seeing fitness gains for years to come. Our motto is “Quieter is louder”


We do this by:


Personal Coach:

Each of our clients has a coach for life to look after him/her, to hold him accountable, and to provide coaching, feedback, mentorship, nutrition advice. If you stop coming, you better believe you will hear from your coach.


One-on-One personal training:

All of our clients go through varying degrees of personal training, depending on their goals, needs and injury history. This means you’re never left to guess what you SHOULD be doing at the gym, and it means that your gym routine will grow as you do, so you can keep moving forward.



Our combination of personal training, individual programming, group classes and other specialty classes means you WILL see results, and at the end of the day people who are seeing results stick around for more results.


More than a workout:

With us, you will make friends at the gym to sweat with, laugh with, cry with… You might start out coming because of the workouts and the desire to get fit, but what will keep you here is the supportive community of friends you will become a part of.


Do we still sound so expensive, or could it be that you were comparing apples to oranges at this time?